The term “market” normally refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common and used term.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.
Nowadays, there are two main segment of marketing, the first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.
01) TRADITIONAL MARKETING
This refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.
Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.
The need for a change
As technology is advancing in now-a-days in Africa & Cameroon in particular, that demands the change in everything. Digital marketing is a part of the computerisation. 20 years ago, there was no computers, no mobile phones & of course, no internet connection. But as the technology evolved, mobiles phones & computers were introduced. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) DIGITAL MARKETING
Digital marketing refers to marketing through the online medium like search engines,websites, social media networks & emails. Digital marketing is sometimes also called the online or internet marketing.
There are various reason for the growth of digital marketing.
1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.
For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.
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